Jason Aldean‘s bluesy slow-burner “You Make It Easy” was due at least one music video. After all, it’s the lead single off anticipated album Rearview Town, out April 13. Aldean and filmmaker Shaun Silva crafted a vision so grandiose it took 15 minute three-parter to flesh out a story filled with enough twists, turns and raw emotion to suit a piece of art that transcends even the most ambitious music videos.
Morgan Wallen, Jordan Schmidt and Florida Georgia Line’s Brian Kelley and Tyler Hubbard wrote the song, which departs from both Aldean and FGL’s “bro-country” images.
“The first time I heard this song, I was riding around in my truck,” says Aldean in a press release. “I immediately tneeded to cut it and always felt like it could be the first single. I told Shaun that I wanted the videos to capture the love story that this song tells, and I think one of the things he’s really good at is taking our ideas and running with them in a cool way.”
The three-part mini-movie, presented as an “original single series,” tells the story a young man, a loving relationship and a horrific accident that turns it all into an even more moving story of unconditional love. It’s shot and cast like a movie, making it easy to suspend disbelief and get caught up in the story. Splitting it into parts doesn’t mean you can happily watch it a segment at a time, spread across multiple days.
If you like the song enough to hear it three times, you’ll want to keep watching to see how each cliffhanger ends. The entire presentation adds new meaning to a song that otherwise seemed to be about Aldean’s love for his wife Brittany Kerr and their baby boy, Memphis.
Aldean takes Rearview Town on the road this summer with Lauren Alaina and Luke Combs as part of the High Neon Noon Tour.