For their new video for “Shoot Me Straight,” Brothers Osborne teamed up once again with directors Wes Edwards and Ryan Silver, the team behind their CMA and ACM-award winning video for “It Ain’t My Fault.” Much like “It Ain’t My Fault,” the new video mixes tongue-in-cheek humor with a nod to current events. The result is a hilarious send-up of bro-country video cliches and the Trump administration’s Space Force.
The video opens with the duo meeting with two directors. The brothers express their disappointment in the video concepts presented to them and laugh off a pitch for a “Space Force” themed video. What follows is a madcap Weekend at Bernie’s-style ploy by the directors to rope the duo into creating the very type of country music video they’d never willingly do, complete with scantily clad backup dancers and gratuitous shots of pickup trucks. The clip even features a cameo from the duo’s tour mate Dierks Bentley.
In a statement, John Osborne explained that the video concept was born out of very real frustration of trying to come up with an idea for a music video.
“After weeks of back and forth emails, conference calls, treatment pitches, etc., we came to the conclusion that we needed to make a video about, well, not making a video,” John Osborne said in a statement. “It turned out to be so damn fun.”
The duo released a video of them recording “Shoot Me Straight” in the studio earlier this year.
Brothers Osborne released their Jay Joyce-produced album Port Saint Joe earlier this year. The album is the follow-up to their 2016 album Pawn Shop, which spawned the singles “Rum,” “21 Summer,” “Stay a Little Longer” and “It Ain’t My Fault.”
The duo was named Vocal Duo of the Year at the 2017 CMA and ACM awards. They’re currently on Dierks Bentley’s Mountain High Tour and will perform at the inaugural Seven Peaks Music Festival, curated by Bentley, on Sept. 1. For more upcoming tour dates, visit here.