WIllie Nelson to Launch Cannabis Convention

AP Photo/Jason DeCrow, File

Willie Nelson and Luck Presents will host its first annual virtual cannabis convention, Luck Summit: Planting the Seed, with all ticket sales benefitting HeadCount's Cannabis Voter Project.

The series of virtual events begin on Mon., April 26 and will air through Nelson's 88th birthday on Thurs., April 29. Singer-songwriter Nathaniel Rateliff will host the multi-day summit which, per a press release, "seeks to destigmatize, educate and promote cannabis culture in an informative and entertaining way."

Per a press release, the event's beneficiary "informs, registers and turns out voters who are interested in cannabis policy."

"Willie Nelson is a music and cannabis icon, so of course we're thrilled to partner," said HeadCount Director Sam D'Arcangelo in a statement. "Texas and the rest of the United States are sitting at a cannabis crossroads right now. There's no better time to celebrate how far we've come and have a conversation about where cannabis legalization goes from here."

Panel discussions, musical collaborations and other events spotlighting the cannabis plant will push for marijuana legalization and raise awareness of the benefits of CBD products in an attempt to "create a community discussion around destigmatizing, decriminalizing and legalizing hemp and cannabis in the state of Texas and beyond."

"I think people need to be educated to the fact that marijuana is not a drug," Nelson adds. "Marijuana is an herb and a flower. God put it here. If He put it here and He wants it to grow, what gives the government the right to say that God is wrong?"

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The four-day summit will be part of Luck's "High Holidays," which stretch from April 20 to April 29 in honor of Nelson's birthday and the cannabis industry, which includes the Red Headed Stranger's own recreational brand, Willie's Reserve, plus his Willie's Remedy wellness products (which lack the intoxicant THC compound).

Luck Presents, the company behind Nelson's popular Luck Reunion music festival, is even petitioning the Joe Biden Administration and Congress to make its "High Holidays" a national holiday.

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WIllie Nelson to Launch Cannabis Convention