Thomas Rhett and Crown Royal are teaming up for a volunteer takeover in downtown Nashville on Tuesday, Nov. 13 at the Bridgestone Arena Plaza. The country star and whiskey brand will join volunteers (age 21 and older) to turn Crown Royal bags into care packages for active duty service members serving overseas.
The event is part of the Crown Royal Purple Bag Project, which benefits military members and those impacted by natural disasters and other unforeseen circumstances. Crown Royal has set a goal to deliver one million care packages by 2020. The project is part of the brand's "Live Generously and Life Will Treat You Royally" platform.
"I am so grateful for the sacrifices our service men and women make each day for our country, so it's an absolute honor to do what we can to help give back to them," Rhett said in a statement. "I'm so thrilled to team up with Crown Royal for The Purple Bag Project to help meet some of these essential needs."
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The event takes place the day before the 2018 CMA Awards, where Rhett will perform. The singer is nominated for Male Vocalist of the Year, Album of the Year (for Life Changes) and Music Video of the Year for "Marry Me." The CMA Awards will air on Nov. 14 at 7 p.m CT on ABC.