In August, Target made waves with budget-conscious wine lovers across the country when it debuted its wines in the California Roots line, each priced at just $5 a bottle. Fans went wild for the brand wines, comparing them to Trader Joe's famous Two Buck Chuck. Needless to say, the inexpensive and endlessly drinkable. Now, Target stores are extending their wine profile beyond reds and whites, and are introducing two new sparkling varieties of wine to shelves.
As Refinery 29 reports, Target's new Bravino line of bubbly includes an Italian prosecco and an Italian sparkling rosé, priced at $10 each — twice the cost of its California Roots Cabernet Sauvignon, Pinot Grigio, Chardonnay, Moscato and red blend, but still priced well below many other comparable bottles of bubbly and alcoholic beverages
In addition to the Bravino prosecco and sparkling rosé, Target has announced it will reintroduce its Wine Cubes—a small-sized box wines that holds 3 liters (about 4 bottles) of vino for $20, which works out to around $5 per. The fun drinks are part of the new line launch.
Heck, there are even single servings of Wine Cubes available—all the more reason to pop a bottle (or two) this weekend!
Enjoy Country Music?
Sign up for daily stories delivered straight to your inbox.