Taco Bell

Taco Bell Is Launching a Line of Hot Sauce-Inspired Tortilla Chips

Taco Bell has slowly become one of America's fast food sweethearts in the last decade. From quietly becoming one of the healthiest fast food chains out there and growing to the fourth largest chain in the U.S., the Tex-Mex brand has fans from coast to coast. Soon you won't have to go to Taco Bell to try the newest offering because they'll be on a grocery store shelf near you. That's right, Taco Bell fans, listen up because the chain announced the launch of a new line of Taco Bell tortilla chips.

Inspired by the iconic hot sauce packet designs and featuring three flavors, per CNBC, the brand will debut Classic, Mild, and Fire chips. The flavors will be similar to the beloved hot sauces, and Marisa Thalberg, chief brand officer at Taco Bell, said of the new products, "Our sauce packets are one of the brand's most unique aspects and were the natural choice for both the flavors and packaging of our tortilla chips."

For the flavor profiles, CNBC reports that the Classic chips are just salted. The Mild chips will be seasoned with three different types of chili pepper cumin, similar to the Mild Hot Sauce. Finally, the Fire chips will have hints of paprika, chili peppers, and jalapeño.

The chips will appear on grocery store shelves and in convenience stores by May 2018, making it even easier to get your Taco Bell fix without heading to the drive-thru. The brand partnered with Kraft to create and distribute the new chips, just like their seasoning packets and taco shells. Although, you might want to stop by anyways to try the Nacho Fries and grab a Baja Blast.

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