Reese Witherspoon will executive produce My Kind of Country, the first singing competition scheduled for the Apple TV streaming service.
According to Deadline, there's few details about the music competition series, except that Apple promises a "fresh, new documentary sensibility" that aims to "break down" cultural and musical barriers in country music.
Witherspoon's media company Hello Sunshine and Done + Dusted's Katy Mullan and Melanie Fletcher will produce the series alongside Jason Owen (CEO of Sandbox Entertainment and manager of Kacey Musgraves, Kelsea Ballerini and others) and The Masked Singer and Dancing With the Stars showrunner Izzie Pick Ibarra. Justin Timberlake collaborator Adam Blackstone will serve as the series' musical director. Cynthia Stockhammer and Lauren Neustadter will also serve as executive producers on behalf of Witherspoon's production company.
"Well, it's not looking like I'll ever fulfill my childhood dreams of becoming Dolly Parton... but this might just be the next best thing!," Witherspoon wrote on Instagram. "I am beyond excited to share that Hello Sunshine will be partnering with Apple to bring y'all it's very first competition series called My Kind of Country.... the search for extraordinary country music talent."
Witherspoon, the star of Emmy Award-nominated Apple TV series The Morning Show, has a longstanding fascination with country music that predates her Oscar winning performance as June Carter Cash in the biopic Walk the Line.
"Growing up in Nashville, Tennessee, Country music has been a huge part of my life for as long as I can remember," she wrote. "The history of songwriting and recording, the artistry of matching lyrics and chords, the true expression of what is happening to humanity right now... not to mention the dazzling stage performances that bring you to your feet! There are so many remarkably talented people whose voices are being heard right now, but there are many more who have different experiences and remarkable stories that still need to be told in the genre. I've been incredibly inspired by all artists who continue to blaze bold new trails and our hope is to discover musicians who are revolutionizing country music and help amplify their voices and bring the joy of country music to everyone around the world!"
No word yet on how to enter the country music competition or when the global search for a country star will debut.