H-E-B Awarding Lifetime of Free Groceries to 1 Lucky Winner

One lucky Texas customer is about to get more than a touchdown on Super Bowl Sunday. According to My San Antonio, H-E-B is taking to tv's biggest stage to give one Texas customer the prize of a lifetime; a lifetime of groceries. In between the third and fourth quarters of the game actress, Eva Longoria will pop up on the screen in an H-E-B. While it's hard to look away from Eva, take a moment to pay attention to the background of the 60-second commercial. The game will ask you to the 10 H-E-B products featured throughout and if you get them all right, you have a chance to win a shopping experience for life.

New My H-E-B App Comes to the Super Bowl


The contest revolves around the My H-E-B app, a new mobile app that brings H-E-B to your fingertips. Available on mobile devices on the Apple App store and Google Play Store, the app features a way to place Curbside pickup or Home Delivery orders and helps customers locate in-store items. The app also contains digital coupons for maximum savings as well as a shopping list function. At check-out, the app will even pop up missed coupons.

"This is just the beginning of how we're looking to redefine how our customers shop with us. Our goal is to create an easier, more enjoyable shopping experience," said Mike Georgoff, Chief Product Officer, H-E-B Digital. "We will continue to enhance our digital services to complement our brick-and-mortar stores, giving customers more convenient ways to shop."


According to H-E-B Group Vice President of Marketing and Advertising Cory Basso, the commercial will air in 14 of H-E-B's Texas markets, estimating about 15 million Texans will see the sweepstakes commercial.

Customers have until 11:59 on Feb. 16 to play the game and the winner will be notified via the email used to create their H-E-B account. Participants must be Texas residents and at least 18 or older to enter. H-E-B partners and members of their immediate family and households are not eligible to win.

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