Music

Margo Price Announces July 10 Release of New Album 'That's How Rumors Get Started'

Bobbi Rich

Margo Price returns on July 10 with That's How Rumors Get Started, a new album which features a high-profile producer in Sturgill Simpson. Press materials promise the in-studio equivalent of Price's "sky-high and scorching rock-and-roll show."

The album was originally slated for a May 8 release, but it got postponed due to COVID-19.

A press release describes songs about "motherhood or the mythologies of stardom, Nashville gentrification or the national healthcare crisis, relationships or growing pains." In short, Price covers changes in her personal life, her hometown and society at large since the 2017 release of All American Made.

The tracklist includes "Stone Me," a song unveiled in January during an appearance on Full Frontal with Samantha Bee, as well as "Twinkle Twinkle." The latter builds off a conversation Price had with Marty Stuart about the pitfalls of touring. Its music video, directed by Matthew Siskin (Father John Misty, Beyonce), accompanied the album announcement.

The rescheduled release date announcement doubled as the debut of another song and music video, "Letting Me Down."

"We bought a cheap '80's travel trailer with a bathroom, kitchen and a propane powered refrigerator, so we wouldn't have to go inside anywhere for food or bathrooms," says "Letting Me Down" video director Kimberly Stuckwisch in a press release. "We were able to abide by the 6-feet social distance CDC recommendation as we set up a remote head for the camera that we operated from a closet outside of the room. We wore masks the entire time and Margo supplied us with multiple bottles of hand sanitizer and spiked seltzers. We parked our RV in her driveway and worked solely out of there and the room we were filming in. We wanted to speak to what was going on at that moment, to a world that was/is shut down, to the fear we all feel, and to the hope of breaking free,"

It's Price's first release for Loma Vista Recordings after a pair of studio albums with Third Man Records. She co-produced the new songs with Simpson and David Ferguson, and a majority of the album was cut at Los Angeles' EastWest Studios, the birthplace of "9 to 5."

Simpson formed an all-star band for the proceedings featuring guitarist Matt Sweeney (Adele, Iggy Pop), bassist Pino Palladino (D'Angelo, John Mayer), drummer James Gadson (Aretha Franklin, Marvin Gaye) and keyboardist Benmont Tench (Tom Petty & The Heartbreakers).

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Tracking occurred when Price was pregnant with her daughter Ramona. "They're both a creation process," she says in a press release. "And I was being really good to my body and my mind during that time. I had a lot of clarity from sobriety."

That's How Rumors Get Started Tracklist

"That's How Rumors Get Started"
"Letting Me Down"
"Twinkle Twinkle"
"Stone Me"
"Hey Child"
"Heartless Mind"
"What Happened To Our Love?"
"Gone To Stay"
"Prisoner Of The Highway"
"I'd Die For You"

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Margo Price Announces July 10 Release of New Album 'That's How Rumors Get Started'