Luke Bryan loves agriculture, whether he's looking to his rural upbringing for lyrical inspiration or giving back to small towns through his recurring Farm Tour. In his latest move, the country star has teamed with agricultural machinery manufacturer Fendt for Fendt & Luke Bryan's Boldly Grown Peanuts.
The snack comes in three flavors selected by Bryan: Homegrown Honey Roasted, Sizzlin' Sriracha Ranch and Down South Dill. Per a press release, "fans can purchase a maximum of one can per flavor [on the brand's website] beginning at noon Eastern time on Thurs., Aug. 31."
Once the limited run of peanuts sells out, Fendt will donate $50,000 to the National FFA Organization.
"Collaborating with Fendt to make peanuts for my fans means so much because I owe a lot of my work ethic and success to the lessons I learned helping out my dad at his peanut mill," Bryan shared in a press release. "Operating my Fendt 724 Vario really takes me back to those early years, though our tractors were nowhere near as powerful or capable as my Fendt!"
Bryan and Fendt worked together last August to roll out Boldly Grown Popcorn. In addition, Fendt's among the sponsors of Bryan's 2023 Farm tour.
"From sponsoring Luke Bryan's Farm Tour to creating a packaged peanut with Fendt farmers, AGCO has made it clear that everything we do is about making farmers our top priority," Eric Hansotia, AGCO's chairman, president and CEO, shared. "We're thrilled to pay homage to an essential aspect of Luke's upbringing, and this substantial donation to the FFA also allows AGCO, Luke and his fans to help FFA prepare tomorrow's farming leaders."
This year's Farm Tour starts on Sept. 14 in Shelbyville, Ky. It then moves to the Midwest for dates in Ohio, Wisconsin, Michigan and Minnesota.
