In a new ad for Wrangler's fall line that's part of its Long Live Cowgirls campaign, Lainey Wilson reads an ode to her fellow free spirits who express themselves in denim.
"Dear Wild Horses, I see the fire in your eyes," reads the on-screen text. "I see how bad you want it. You know how hard it is for us. It's hard to make them listen, hard to get here you wanna go. But you have my word: I'm gonna stick with you, and pull you. All night if I have to. Like a genuine angel did for me. Just promise— the next Wild Horse you believe in, you do the same for her."
The clip shows Wilson wearing a wide range of blue jean options, from a classic denim vest to a jumper and, of course, an array of bell bottoms.
Wilson's multi-year collaboration with Wrangler will see the singer front the brand's fall/winter 2023 and spring 2024 women's collections, as well as debut a Wrangler x Lainey Wilson Capsule Collection in fall 2024.
"I have been devoted to the western lifestyle all my life, and there's nothing that feels more like home than a pair of Wrangler jeans," Wilson shared in a press release. "Teaming up with this brand feels like the perfect fit and there are so many new, exciting and trendy styles for women in the upcoming collection, including my favorite bell bottom flare pieces."
Holly Wheeler, Wrangler's Vice President of Global Marketing mphasized Wilson's country roots, her days working for the Professional Rodeo Cowboys Association (PRCA) and how well the singer fits in with the Wrangler brand.
"Over the last several years, Lainey Wilson has become a genuine and inspirational voice to fans of the brand, sharing her honest journey from a PRCA flag girl to an award-winning musician," Wheeler said. "As the most recognized female artist in recent country music history and a leading voice in the Western movement, we're thrilled to have her represent Wrangler."
