Soccer fans have flooded the United States recently, as they look to support their countries at the FIFA World Cup. Of course, those fans are also getting to experience some of the things that make America great, such as the food, the different cultures, and, of course, the people.
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Yet, out of everything those fans have experienced, ranch dressing appears to have become a widespread favorite. In fact, fans have been enjoying it so much that Kraft has scrambled to launch a new line of the dressing. The core focus is on its ability to pass strict TSA laws.
"In a June 19 announcement, Kraft Sauces revealed its new 'TSA-Compliant Ranch' kit, a limited-edition offering designed specifically for travelers," Dexerto reports. "They shared an AI-generated mockup of the product, clarifying that the final release may look a little bit different."
The packages will aim to circumvent the TSA's rules that classify ranch as a liquid. Those rules restrict it to carry-on luggage. The limited-edition packaging will be stored in a TSA-friendly bag. They will contain enough packets to make a full bottle's worth of dressing.
"As millions visit the U.S. this month for soccer's biggest stage, some will be leaving with souvenirs - and others with a ranch dressing obsession," Kraft said in a statement.
World Cup Fans Will Need To Follow Kraft's Instagram
The speed at which Kraft has pivoted to create its limited-edition travelers' ranch packs is impressive. However, it also means they haven't had the opportunity to invest in any marketing. As such, the company is turning toward social media. Kraft has been instructing anyone interested in acquiring some of the dressing to follow its Instagram page for additional details about the drop.
"As visitors continue sharing their reactions to the ranch online, Kraft's latest promotion aims to ensure fans can take a taste of the trend home with them, even if it's in packet form," Dexerto continued.
The World Cup is known for having a few surprises. Usually, those surprises occur on the pitch, with players emerging as previously unearthed talents, earning moves to the big leagues around Europe.
While we wait for those players to emerge, we can all agree that ranch dressing has been the early winner from the opening weeks of the World Cup.
