Kid Rock is lowering ticket prices for his traveling Rock the Country festival.
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The event announced yesterday, April 15, that admission to the "celebration of community, tradition, and the spirit that's carried America through 250 years" is being slashed by up to 50%. That means single-day general admission tickets are $59, and general admission weekend passes are $99.
However, despite the price drop, some fans of the "All Summer Long" singer aren't happy about this development.
Why Is Kid Rock Lowering Ticket Prices?
Kid Rock's Rock the Country music festival is a showcase for rock and country artists set to take place this summer in small towns across the country.
Getting to cities like Bloomingdale, Georgia, or Hastings, Michigan, could put some miles on a fan's car. But gas prices are way up right now, and organizers didn't want that to stand in the way of a good time.
"In response to rising transportation costs, you can enjoy up to 50% off general admission passes to any of 7 small town stops for a limited time only," a statement read. "Use code FUEL for $59 single-day and $99 weekend GA tickets at rockthecountry.com while supplies last. Take advantage of this offer, fill up your tank, and we'll see you this summer! Promotion ends April 23rd at midnight ET."
So, Why Are Fans Mad?
We have to admit, it sounds like the festival might be struggling to sell tickets. But if we're being honest, this is a good deal considering who's on the lineup for some of these dates. Jelly Roll and Riley Green are scheduled to perform in Ashland, Kentucky. Attendees in Ocala, Florida, can see Blake Shelton and Miranda Lambert (wait... who booked that date?).
Considering that Kid Rock's fight for fair ticket pricing took a hit last month after Live Nation and the Justice Department reached a settlement on March 9, this feels like a win for fans.
On the other hand, those who have already bought tickets at full price are a little upset, and for good reason. They expressed their displeasure in the comments.
"So can I get a partial refund on the tickets I already bought, not very fair to discount the tickets after people bought them for full price," one user wrote.
Another added, "You guys said the longer we wait prices will go up and now this. I would have saved almost $450 if I had waited till now. This isn't cool. Ticket sales will plummet next year due to this, everyone will wait for the $99 tickets. Give people a partial refund to cover the difference."
This isn't the first problem the Rock the Country festival has faced since it was announced. A stop in July in Anderson, South Carolina, had to be scrubbed altogether. That was because performers withdrew, citing concerns over political division.
