The Country Music Association has selected Keith Urban as their first artist ambassador for their initiative Music Education Matters.
The selection was announced at a press conference at CMA Music Fest Thursday morning (June 11). CMA CEO Sarah Trahern says this is the association's latest move to help keep music education in schools.
A group of teenagers from the J.F. Kennedy Middle School choir from nearby Antioch, TN, welcomed Urban by performing their own stirring rendition of his hit, "Better Life," as he looked on from the side of the stage.
During the press event, Urban also played a version of his brand new single, "John Cougar, John Deere, John 3:16," with accompaniment by the Nashville Guitar Ensemble.