Keith Urban Becomes Ambassador for CMA's Music Education Matters

The Country Music Association has selected Keith Urban as their first artist ambassador for their initiative Music Education Matters.

The selection was announced at a press conference at CMA Music Fest Thursday morning (June 11). CMA CEO Sarah Trahern says this is the association's latest move to help keep music education in schools.

A group of teenagers from the J.F. Kennedy Middle School choir from nearby Antioch, TN, welcomed Urban by performing their own stirring rendition of his hit, "Better Life," as he looked on from the side of the stage.

During the press event, Urban also played a version of his brand new single, "John Cougar, John Deere, John 3:16," with accompaniment by the Nashville Guitar Ensemble.

SEE ALSO:  Hear Keith Urban's Nostalgic New Single, 'John Cougar, John Deere, John 3:16′

Urban also announced his plans to donate 60 of his own guitars to be distributed among 12 schools for their music education programs.
"It's just getting involved with the awareness of music education in schools," Urban told the crowd, according to Taste of Country. "Not only getting the instruments in the hands of kids, but giving education for them as well."
Urban will play the closing night of CMA Fest at LP Field this Sunday (June 14). A full list of upcoming tour dates have been posted at Urban's official website.

Next: Keith Urban's New Collaboration Features an R&B Legend

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Keith Urban Becomes Ambassador for CMA's Music Education Matters