Food brand General Mills is making a major shake-up. The company recently announced it would remove a major ingredient from a selection of its food items.
On Wednesday (August 26), the company announced that artificial food coloring in some of its most popular breakfast cereals, such as Trix and Lucky Charms, will be removed from the recipe.
"As the leader in cereal, General Mills is focused on giving people what they are looking for from the brands they know and love," Bethany Quam, president of Big G Cereal at General Mills, said in the statement. "This achievement reflects how we are evolving with consumer needs. While continuing to offer food that tastes great, delivers quality and provides value."
The announcement from General Mills led to mixed reactions from consumers.
"Lmao so they have been poisoning Americans for decades and all of a sudden they are heroes?" one user wrote on X, formerly known as Twitter.
"Do people think this will make their sugar cereal healthy??" A second user asked.
"Good, now we can pretend that Trix are good for us because they don't have dyes," a third user remarked.
It's not just General Mills that is looking to make this change. United States Health & Human Services Secretary Robert F. Kennedy Jr wants to see the change throughout the country.
In a April 2025 press release, Kennedy Jr said he wants America to "phase out all petroleum-based synthetic dyes from the nation's food supply."
"For too long, some food producers have been feeding Americans petroleum-based chemicals. Without their knowledge or consent," he said in the release. "These poisonous compounds offer no nutritional benefit and pose real, measurable dangers to our children's health and development. That era is coming to an end. We're restoring gold-standard science, applying common sense, and beginning to earn back the public's trust. And we're doing it by working with industry. To get these toxic dyes out of the foods our families eat every day
