Brooks began his latest webisode by praising Shelton's willingness to chase another hit instead of resting on his "God's Country" laurels.
"Trust me, it's very sweet of this guy to even think about releasing a song with whomever when his own single is doing so well," Brooks says. "But that's the kind of guy this guy is. He's real sweet and just wants to have fun and play music."
Although the Oklahoma natives were raised just 40 miles apart and have reigned atop country music together since the turn of the century, they're just now collaborating on a song.
Per Brooks, the wheels for this superstar tag team went in motion in April after Shelton's haunting performance of "God's Country" during the ACM Awards broadcast.
"There's just something about his face," Brooks adds. "Allen Reynolds, the great mentor and producer for me, always said never forget what you're singing. Listen to yourself when you sing. Listen to those lyrics. If it's written well enough, it'll be new every time. So I called him up right after the ACMs--I think it was the next day--just to tell him how much I appreciated his performance and talk to him about doing a duet with 'Dive Bar.' He was so sweet. Every time I ever talk to him or ask anything from him, he goes, 'hell yeah, let's do it.'"
The song's push for chart success begins today (June 18) with its release to country radio. It will be available for streaming only through Amazon beginning on the still-unannounced shopping event Amazon Prime Day. The planned scarcity continues when Brooks and Shelton perform the song during a once-in-a-lifetime duet on July 19 at Albertsons Stadium in Boise, Idaho.
"We're going to play it for the first time live in Boise," Brooks says. "It's the only time we're going to play it live, so we're going to bring all the recording trucks in -- audio, video-wise, everything."
In the meantime, Brooks and Shelton will shoot a music video that'll also be an Amazon exclusive.
The song will also appear on Brooks' next album, Fun.