Farmer Derek Klingenberg has become a bit of a YouTube sensation with his creative (albeit low-budget) videos. Klingenberg’s channel boasts more than 60,000 subscribers and 26 million views on more than 60 videos — none of which are more popular than his videos mixing popular music and manual labor.
Klingenberg’s sense of humor shows through in popular videos like his parody of Ylvis’ “What Does The Fox Say?” (which he changes to “What Does The Farmer Say”) and “Ranching Awesome,” a parody of Macklemore’s “Thrift Shop.”
But his most popular video by far is perhaps his most simple. In it, Klingenberg sits down in a lawn chair overlooking a vast pasture. He begins to play Lorde’s smash hit “Royals” on the trombone. It’s not a particularly world-class performance, but he clearly knows his audience. Soon, a herd of dozens of cattle emerges on the horizon, drawn to the sounds of sounds of Klingenberg’s impassioned performance.
It’s almost mesmerizing watching the cows come in.
Of course, there’s a pretty good chance the cows are coming in from pasture because they mistook Klingenberg’s tromboning for the cries of a wounded comrade. But by the time he’s done, he’s got a pretty captive audience — one most musicians would be more than happy to have!