Eric Church, Darius Rucker and Ashley McBryde ask us all to speed up the return of live music by getting our COVID-19 vaccinations in a new PSA that debuted during CBS' Sunday night (April 18) broadcast of the 56th ACM Awards.
The vaccine PSA will continue to air nationally. It's presented by ACM Lifting Lives (the philanthropic arm of the Academy of Country Music), the Ad Council and the COVID Collaborative's "It's Up to You" campaign.
Church appears in the ad at Nashville's Ryman Auditorium, which ties the public health rallying cry to country music lore.
"All these places that we stand in — the Ryman, [The Grand Ole Opry House] — those places are just places if you don't put the people in them," says Church.
The singer-songwriter's straight off a Billboard cover story which also champions vaccines as the quickest way back to arena tours.
Rucker echoed Church's pleas for concert-goers to get vaccinated.
"There's nothing like feeling the love that you guys give to us and we're trying to give to you, and I just can't wait to get back to that," Rucker adds. "The COVID-19 vaccines are going to help us all get back to the moments we miss."
McBryde punctuates the public service announcement while showing empathy for Americans still unsure about the safety and practicality of coronavirus vaccines.
"It's totally normal to have questions; I did too," McBryde said. "That's why it's so important to get informed."
ACM CEO Damon Whiteside told Rolling Stone that the three special guests are "the perfect combination of artists" to inform the country music community (and the American public) about how they can help bring back some sense of normalcy after a year turned upside down by the pandemic.
"We just want to educate people to know the truth that vaccines are safe," Whiteside said. "If we really want to get the music industry back, if people want to be back and see their favorite artists performing onstage again, [vaccinations] need to happen."
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