Curt Cignetti made history on Tuesday, as the Indiana Hoosiers completed an undefeated season. They're the first team to achieve that feat since the Yale Bulldogs in 1894. As you can imagine, Cignetti's star has reached an apex. He's arguably the hottest coaching commodity in all of football.
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When you're a rising star, perks of the job tend to arise. That's where Upland Brewing comes into the equation. After the Hoosiers won the college championship, Cignetti name-dropped the beer brand by admitting he would be sipping on their drinks to celebrate.
In return, Upland Brewing has reached out to Cignetti, providing him with a lifetime supply of beer. And, considering his success this season, and the likelihood of more to come, he could be in for a lot of brewskis!
"Coach Cignetti and his staff have ignited IU Football and brought so much joy and energy to Bloomington and the state of Indiana," Upland Beer told TMZ. "We are excited to continue providing beer for the Hoosiers as they celebrate the national championship, and we will be sending plenty of Hoosier Gameday Lager their way. We are also announcing a lifetime supply of Upland beer for Coach Cig as a thank you for the postgame comments. That was pretty unreal to watch in real time."
Upland Beer Has Already Been Supplying Curt Cignetti With Postgame Brews
Cignetti is no stranger to free beer from Upland. They've been supplying him with postgame drinks all season. However, they've gone the extra mile following his incredible success with the Hoosiers. Now, Cignetti can celebrate his biggest wins and forget his largest losses as they come.
Upland Beer may want to stockpile its supplies, though. It's going to be a busy weekend as the Hoosiers celebrate their championship success. Countless beers will be consumed on that day, and considering the companies' working relationship with the Hoosiers, it's fair to expect a significant portion of them will be from Upland.
Nevertheless, Upland's jesture to Cignetti is a classy one. And now, the two will enjoy a long relationship. It's a great subplot to a stellar end to the season.
