Nearly one-third of American adults have at least one tattoo, according to Pew Research, and their ink could win them a free meal at Chipotle.
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Chipotle announced the return of its one-hour "Tatted Like a Chipotle Bag" campaign. The 60-minute promo will offer any customer with permanent, temporary or drawn-on tattoos a free entree with the purchase of a meal.
Chipotle ran this campaign in March, recording its highest single-day sales day of the year.
This time around, Chipotle is teaming up with Pittsburgh musician Wiz Khalifa for the campaign.
Chipotle Rewards members in the U.S. can enter to win limited-edition Chipotle to-go bags signed by Wiz Khalifa at select locations in Oakland and Pittsburgh. The limited-edition bags will feature artwork of some of the rapper's actual tattoos, the company announced.
"I've been a big Chipotle fan for years. So seeing my tattoos take over the bags is wild," said Wiz Khalifa. "Usually people are trying to get tatted like a Chipotle bag. Now the Chipotle bags are tatted like me. Getting to do it in Pittsburgh makes it even better."
Wiz Khalifa will also release his new album, "COOL," on the same day.
Chipotle Offering BOGO Deal For All Tattooed Guests
Although the Wiz Khalifa-inspired bags are sold in two cities, the promotion is available at locations across the US and Canada from 3 to 4 PM local time.
"Friday the 13th gives our tattooed fans a chance to show off their favorite ink. And get rewarded for it," said Stephanie Perdue, Senior Vice President of Brand Marketing at Chipotle. "Every tattoo has a story. This BOGO gives fans a fun way to share theirs."
The rules of entry aren't strict on how big or elaborate the tattoo is, either.
"A tattoo can mean a real tattoo, a temporary tattoo, a drawn-on tattoo, or another creative iteration invoking tattoos," the promotion entry guidelines read. The promotion does not apply to delivery orders.
Whether it's a sentimental tattoo or a flash tattoo you got on a whim, both are fair play in the "Tatted Like a Chipotle Bag" promotion.
Chipotle has over 4,200 locations in the US, Canada and the United Kingdom.
