YouTube

The 25 All-Time Best Super Bowl Commercials to Revisit Before the Big Game

From E-Trade's talking babies to Budweiser's Clydesdales

Super Bowl LVIII airs on Sunday, Feb. 11, and companies have rolled out the teasers for their upcoming ad spots. It may seem ridiculous to have a 15-second promotion for the actual 30-second promotion — until you consider that an average of 114 million people will be tuning in for the Big Game. And with the price of admission sitting at $7 million for those 30 seconds, companies go all out.

As a result, we're treated to top-shelf comedy, drama and even romance truncated into bite-size segments. They're more than commercials: They're stories with the ability to make us laugh or cry or believe in love again. For many, the football game is just what happens between the commercials.

Over the years, there have been plenty of iconic Super Bowl ads. We laughed together at E*Trade's talking babies. We dreamed together with Apple's "1984" spot and its vision of a bold new future. And we healed together as Budweiser's Clydesdales paid tribute to the victims of 9/11.

Other Super Bowl ads even had the power to change the way we talk. People greeted each other with a raucous "Whassup!?" until the mid-2000s, and "Where's the beef?" went from a slogan to a saying still used in conversation.

There's no denying it: Super Bowl ads are an inextricable piece of our lives. Here are the ones that meant the most.

READ MORE: Taylor Swift and Travis Kelce Share Kiss For the Ages After Chiefs Clinch Spot in 2024 Super Bowl