Recently, a U.K.-based online supplement shop unveiled an item that beer fans have long been waiting: low-carb booze packed with protein.
That's right. The chemical masterminds at MuscleFood.com have created a gluten-free beer that contains as much protein as a sirloin steak and 85% less carbs than an average beer. According the company, the new brew is aimed at easing part of the anxiety which attends urban professional life in the 21st century.
"Living a healthy lifestyle can be difficult, especially when you enjoy a drink with friends. But now our high-protein alternative means anyone can enjoy a beer without the guilt," says Darren Beale from Muscle Food.
Beale did not speak to the exact nature of that guilt or its source. But it is clear that with this new line of high-protein, low-alcohol (3.6%) beer, the folks at Muscle Food are looking to provide busy on-the-go professionals a beverage that meets their basic needs. Namely, networking and helping to "keep us appearances." The first via the alcohol and the second through the obvious benefits which protein provides.
The beer also has the advantage of being way more user-friendly than some of the standard sources of protein on the market. For those who must get in a workout after office hours, the beer provides a hipper, more socially-conscious alternative to the cumbersome and outdated protein shake. And with the, although slight, possibility of getting a buzz present, the beer should in no time eclipse the protein bar when it comes to countering the above-mentioned angst.