Fans attending the ATLive event on Sun., Nov. 17 at Mercedes-Benz Stadium in Atlanta will witness as strong a one-two punch of headliners as you'll find in 2019: country music's hottest young hitmaker, Luke Combs, and CMA Entertainer of the Year nominee Eric Church.
Those two alone might be reason enough to travel to the Peach State, yet they're just two of several impressive "gets" for a first-time concert series coming to the home of Atlanta United and the Atlanta Falcons.
Festivities begin on Fri., Nov. 15 with a more pop-oriented, yet no less impressive pair of headliners: Blake Shelton and Keith Urban. That night's lineup also includes home state heroes Sugarland and Sam Hunt plus Judah & The Lion and Cale Dodds.
The ATLive Concert Series furthers the short yet rich legacy of concerts in a two-year-old building that's hosted the likes of Garth Brooks, Kenny Chesney, Taylor Swift and George Strait. The events also aid the stadium's missions of entertaining and enriching Atlanta and its surrounding communities.
"Arthur (Blank) built Mercedes-Benz Stadium to bring the best events from around the world here to Atlanta," says Tim Zulawski, the stadium's chief revenue officer. "It's in essence part of his legacy... A beautiful venue to really showcase and highlight Atlanta as a whole and to bring something to galvanize society, which sports and entertainment do."
Despite initial talk of a Saturday night show with acts from other genres, event organizers settled on two events in a three-day span.
"We're not locked into country," Zulawski adds. "It just so happened that the best talent pool that we could put together on respective nights happened to be country artists."
Proceeds from ticket sales benefit the Johnnie Mac Soldier's Fund, which provides scholarships to veterans and their families, particularly the children of fallen or disabled soldiers, as well as Quest Community Development Organization, a provider of affordable housing and needs-based community services for the underserved.