Every year, millions of Americans participate in Halloween festivities.
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The National Retail Federation revealed that participation for Halloween is at an all-time high this year, with 74 percent of Americans stating engaging in the ghoulish holiday, a noticeable spike from the 69 percent recorded in 2016.
Spirit Halloween and other retailers are expected to be the biggest benefactors of the improved nationwide participation.
Americans are expected to spend a whopping $13.4 billion on Halloween-related purchases in 2026, according to Forbes.
The outlet reported that costumes are expected to generate $4.4 billion in revenue, with Halloween decorations fetching a nearly identical amount.
With costume parties, raves and trick-or-treating abound, the strong demand for costumes is unsurprising.
American Shoppers Fueling Historic Halloween Season
The projected $13.5 billion revenue this Halloween would surpass the previous mark of $13.1 billion set in 2025, according to CapitalOneShopping.com.
Capital One reported that Americans will spend $920 million on Halloween costumes for their pets in 2026.
The average American has a $115.14 budget for Halloween 2026 supplies, such as costumes and candy.
Whether shopping for self or a pet, Spirit Halloween is positioned to be a go-to source for Halloween participants.
The massive retailer is projected to receive business from 42 percent of Halloween shoppers.
Spirit Halloween launched in 1983 and now boasts nearly 2,000 pop-up stores across the nation.
The seasonal store has essentially become a one-stop shop for Halloween shoppers. The pop-up chain offers costumes, ghoulish accessories, masks, props, and Halloween house decorations.
With America projected to set a record amount of candy sales, dentists are warning shoppers to avoid certain sweet treats.
A Direct Dental study revealed that Fun Dip is the worst Halloween candy for teeth, containing about 3 teaspoons of sugar in one sour pack.
With a pH of 1.9, Pixy Stix is among the most acidic treats and can easily wear down the protective layer on teeth.
The study noted that a single lollipop can sit on teeth for up to 30 minutes. This coats them in sugar and acid the whole time.
Warheads and Fruit Chews were also listed as sweets to avoid.
