Pierce the Veil kicked off "Hot Topic Live," the emo clothing and merchandise brand's new NPR Tiny Desk rival.
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Hosted at the Hot Topic flagship store in Hollywood, Pierce the Veil rocked the custom-built studio for the inaugural episode of "Hot Topic Live."
Pierce the Veil, famous for pop-punk hits "Bulls in the Bronx," "King For a Day," and "So Far So Fake," and "Hold on Till May," performed for roughly 12 minutes to launch the series.
The debut episode of "Hot Topic Live" is available on the Hot Topic official YouTube page.
Hot Topic has famously carried band merchandise, including t-shirts, mugs, pins and collectibles for years.
The "Hot Topic Live" stage mimics the iconic, signature Hot Topic store look, with a wall of band tees as the backdrop.
In the new series, the clothing brand strengthens its ties to the music world.
Pierce the Veil Discusses Hot Topic Live Debut
"We're excited to kick things off as the first band to perform for 'Hot Topic Live'," says PIERCE THE VEIL front man Vic Fuentes. "Our band has grown up with Hot Topic since the very beginning. So it's really cool to see them create a new space for alternative artists like us to bring our songs to life for the fans. The performance was intimate. The vibe in the studio was fun and loose. And the production team worked hard behind the scenes to create something special for everyone watching at home. We hope you enjoy it."
Hot Topic vice president of marketing Andrea Lewis called the YouTube series a "natural evolution" for the company.
"Music is in Hot Topic's DNA. We're fans first. Our authentic relationships with artists and fans make 'Hot Topic Live' a natural evolution in how we show up in the music space," says Andrea Lewis, Hot Topic vice president of marketing. "This is an exciting new chapter in our connection to music culture. With a stage that's unmistakably Hot Topic and moments fans won't find anywhere else. Launching with PIERCE THE VEIL makes it especially meaningful given our longstanding relationship with the band. We can't wait for fans to watch and feel that energy for themselves."
