Miller High Life is commemorating its 123rd anniversary in style. The longtime beer brand is auctioning off a first-of-its-kind beer keg that doubles as a jukebox.
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That's right, one lucky auction winner will soon be able to store booze and play music hits from the same machine.
Miller High Life is beginning the auction for its JukeKeg at $1.23, in honor of its 123 years of operation.
"Part beer tap, part jukebox, and fully built for good times. The JukeKeg pours ice-cold Miller High Life while keeping the classics rolling," the company said in a press release obtained by PEOPLE.
"It's glowing with dive bar charm and inspired by the kind of neighborhood dive where somebody's always queuing up a classic. And the jukebox somehow never misses," Miller High Life added.
Bidding for the JukeKeg hybrid begins June 1 on eBay. The auction winner will also receive a $150 gift card for Miller High Life products.
JukeKeg Auction Proceeds Will Be Donated to Charity
Not only will the winner acquire a music-playing beer storage unit, but they will also donate to charity. Miller High Life announced that all proceeds from the auction will go to the Wisconsin Area Music Industry (WAMI).
WAMI is a volunteer organization that supports, educates and recognizes the achievements of individuals in the Wisconsin music industry, according to their mission statement.
The organization also rewards annual scholarships to students and emerging artists in the Wisconsin community.
Miller High Life's JukeKeg allows music to be played via Bluetooth, a CD player or radio.
"Dive bars have always had an authentic way of making people feel connected," said Chris Steele, the Sr. Director of Value Brands. "The JukeKeg is our way of bringing that feeling to life with great music, cold beer, and the kind of nights people talk about long after they're over."
"In any good dive bar, Miller High Life and the jukebox have always gone hand in hand. The JukeKeg is no different," Steele added.
