The highly anticipated #LillyforTarget collection launched at Target stores around the country on Sunday.
In the weeks leading up to the launch, bloggers and social media groups prepped Lilly Pulitzer lovers with shopping strategies, budget trackers and product reviews to ensure their fellow shoppers were familiar with the collection and could snag their favorite items. The launch day has arrived and "Pink Sunday" was comparable to Black Friday with online shopping difficulties, lines outside stores and products selling out within minutes.
Lilly Pulitzer is a resort wear brand, most well-known in the South. Their uniquely printed items cost a pretty penny. The signature shift dress currently ranges from $180-$300. #LillyforTarget was a 250-piece, limited time partnership with exclusive prints and same brand personality, at a much lower price point, making it more accessible to average consumers. When Target notified customers they will not be restocking the collection, via their guest relations Twitter @AskTarget, Lilly lovers' must have items became even more desirable.
Much to the dismay of the colorful brand and its usually positive consumers, thousands of items have popped up on eBay with inflated prices. However, the same social media groups that shared excitement prior to the launch have each other's backs, trading and selling products at retail value. If you had website difficulties or couldn't beat the rush at your local Target, your best bet is to join a Facebook group, such as this one, with others who are excited about the collection and still looking for their favorite items as well. As you continue to search for your personal must have, here's a taste of the collection and five #LillyforTarget must haves for every Southern girl.
1. The Classic Shift Dress
This is a staple Lilly Pulitzer item and a perfect Derby dress.
Wear your favorite print to the pool.
3. Pompom Shorts
Casual and comfortable... need we say more?
4. Weekender Bag
Pack all your new Lilly Pulitzer clothes and go on a quick getaway with this great weekender bag.
5. Ceramic Mugs with Gold Caddy
Sipping coffee from these adorable mugs sounds like the perfect start to any day.