Willie Nelson will launch his new cannabis brand, Willie’s Reserve, this August, and to celebrate he will play a show in Redmond, Wash. on July 23, and another in Greenwood, Colo. on July 30.
Cannabis vendors in both Washington and Colorado will sell Willie’s Reserve products. The cannabis line consists of vape cartridges, disposable vape pens, ready rolls and carefully packaged flower available in different varieties.
“I’ve smoked enough, and I want to give back,” Nelson said in a press release. “Now that legalization is spreading across the country, there’s a great opportunity to build a company that can help a lot of people. I hope it gives social justice to those who are incarcerated for doing what we’re now doing legally.
Nelson says he is using some of the best cannabis growers in Washington and Colorado. Independent farmers grow Willie’s Reserve products using environmentally sustainable practices. He said he hopes Willie’s Reserve will help revitalize small farm operations.
This is only the beginning for Willie’s Reserve. The line has plans to expand to other states as the trend to legalize marijuana grows across the U.S.