Willie Nelson is preparing to launch his own brand of marijuana in Colorado later this year.
In a new interview with KSAT 12, Nelson elaborated on his plans of getting into the marijuana industry. His specialized brand of marijuana, called “Willie’s Reserve”, will be available in Colorado by September.
“We’re setting up businesses there,” Nelson explained, “This product is some of the best they have to offer up there.”
In 2012, recreational marijuana use became legal in both Colorado and Washington state. The legal decision drove Nelson to get into the business himself. The musician has been known for his open use of the drug throughout his long career.
The 82-year-old says he believes that recreational marijuana use will become legal across the country in less than a decade. He also openly admits “Willie’s Reserve” will be battling a lot of competition in the relatively new marijuana market; but he doesn’t see it as a concern.
For Nelson, money isn’t a driving factor when it comes to his new business venture. Instead, he hopes the move will help make marijuana usage more socially acceptable to the general population.
“It’ll generate talk,” Nelson explained, “which is more important than money.”