LOCASH is looking to cash in on their recent success with their new video, “I Know Somebody.” Set in Chattanooga, TN, the new video gives us all a glimpse into young love blooming in everybody’s favorite place: the skating rink!
The slick video was directed by Ry and Drew Cox and follows a young skate rink employee who has eyes for a beautiful local girl. But does he have the guts to take her hand before one of the popular guys tries to change her mind?
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LOCASH’s Chris Lucas and Preston Brust have been on the scene since 2004 when they were known as LoCash Cowboys. They had some songwriting success with Tim McGraw and Keith Urban cuts (“You Gonna Fly” was a big one for them), but never really got any attention as artists until their recent single “I Love This Life” darted up the charts all the way to No. 2.
Their new single “I Know Somebody” was written by the hit-churning trio Rhett Akins, Ross Copperman and Jeremy Stover. Musically, it’s pretty straight-forward and predictable, but it has just enough heart to still feel more sincere than the typical “take a girl out for the night” song.
As for the video, Brust loved the concept the moment he heard it. “I love the retro concept of this video,” Brust says in a press release. “I think it’s a breath of fresh air in the midst of some of the more predictable videos that are out there right now, and it fits what the lyrics of the song are saying so well.”