Taylor Swift’s influence on the music industry has never been more apparent.
After recently posting an open letter, the star quickly prompted a change in policy from Apple Music. On June 20, Swift published “To Apple, Love Taylor”, on her Tumblr page. In the note, she discussed her issues with Apple Music’s policy to not pay artists during a free trial period once the service launches later this year.
“I’m sure you are aware that Apple Music will be offering a free three-month trial to anyone who signs up for the service,” Swift wrote. “I’m not sure you know that Apple Music will not be paying writers, producers or artists for those three months. I find it to be shocking, disappointing and completely unlike this historically progressive and generous company.”
Swift insisted her concerns were not about her own personal financial gains, but “about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt.” She also relayed her overall support for the company and its choices, but made clear she did not feel that its decision to seek out music without payment was the right one. “We admire and respect Apple so much,” Swift explains. “We simply do not respect this particular call.”
The next day, Apple Music announced it was changing its policies and agreed to pay all artists and writers for their music during the customers’ free trial period.
“When I woke up this morning and read Taylor’s note, it really solidified that we need to make a change,” Eddy Cue, Apple’s senior vice president of Internet software and services said, according to the New York Times. “I did let her know that we heard her concerns and made the change.”
This isn’t the first time Swift has taken a stand against popular online music services. She removed all of her music from the streaming service Spotify in 2o14, saying she was “not willing to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists and creators of this music.”
You can read Taylor Swift’s full open letter to Apple at her official Tumblr page.