Radio Disney is about to get a little bit countrified. Or maybe country radio is about to get Disney-fied. Either way, Radio Disney Country will be hitting radio waves this fall.
Disney’s new country network will launch in November on the Radio Disney app and other digital platforms. Disney hopes that the launch of its country channel will help put country music in the hands of a younger demographic.
SEE ALSO: 7 Outrageous Moments in Country Radio
“Country music continues to grow in popularity among tweens and teens,” Phil Guerini of Radio Disney said in a statement. “As a trusted name in family entertainment, Radio Disney is delighted to introduce a new music outlet dedicated to country music and expand upon the engaging content we successfully deliver through Radio Disney’s multi-platform network.”
This 24/7-radio network will feature young pop-country artists, as well as today’s biggest country hit-makers. Radio Disney Country will primarily focus on artists like Florida Georgia Line, Hunter Hayes, Maddie & Tae, Kelsea Ballerini, Thomas Rhett and RaeLynn.
Radio Disney announced the channel’s launch Friday (June 12) at CMA Fest with the help of Maddie & Tae, Kelsea Ballerini and Hunter Hayes.
“I am so excited about Radio Disney launching a country channel,” said Ballerini. “It’s so cool to get a new generation and a new group of ears on my music…and all of the awesome music coming out of Nashville. I think it will be great for the format, it’s been great for me, and I’m hopeful to do more with them in the future.”
While the artists and Disney are hopeful about the collaboration, some fans are less optimistic. For starters, some are concerned about whether the themes in today’s top country hits are appropriate for the tweens and teens Radio Disney Country is targeting.
Others are wondering if songs from Florida Georgia Line and Thomas Rhett should be inundating the youngsters’ Mickey Mouse ears.