Luke Bryan recently signed a deal with Chevrolet’s to become their new brand ambassador. The country superstar will participate in Chevy marketing campaigns and promote the company through his social media accounts.
Bryan will participate in Chevy marketing campaigns and promote the company through his social media accounts for the next three years.
“Partnering with Luke Bryan is a natural fit for Chevrolet,” said Paul Edwards, Chevy’s VP of Marketing. “Our customers love country music, and Chevy has always held a special place within the genre. We’re proud to build a relationship with an artist as authentic and talented as Luke.”
Along with his support for Chevy, Bryan’s Farm Tour will also see support from the company, allowing him to donate some ticket sales from the tour towards college scholarships for farm students.
When asked about the new partnership, Bryan said that his family has always been a fan of the brand. “If you were a Bryan, you drove a Chevy,” he said. “I am so excited about this partnership and I’m honored to be representing such a wonderful brand.”
This partnership comes on the heels of the Kid Rock/Chevy partnership that came to an end last year. At the time, their relationship received criticism because of Rock’s past use of the Confederate Flag during his previous tours. The addition of a more widely accepted country star will undoubtedly allow Chevy to put that controversy behind them.