After his duet of “Drink You Away” with Chris Stapleton brought down the house at the CMA Awards last week, it was only a matter of time before Justin Timberlake made a move towards country music. According to Taste of Country, the singer has released a condensed version of “Drink You Away”, featured on his 2013 album The 20/20 Experience, as a single to country radio.
Is it a country song? No. But that shouldn’t come as any surprise given everything else that plays on country radio today. “Drink You Away” leans more towards R&B and pop. The crunchy guitars, organ riffs and the song’s theme of trying to drink someone away are reminiscent of country music, but the connections to country music are faint. You can listen to the song in the video below.
So what does all of this mean? Is Justin Timberlake making a move to country music? Most likely. Releasing “Drink You Away” to country radio is another test with the country market to see if Timberlake’s ready to dip both feet into the format and start splashing.
Timberlake grew up playing country music, so he may end up creating material that actually sounds like country, but given the sonic free-for-all taking place in country music right now, that remains to be seen.
It’s also worth noting that Timberlake has purchased property in Nashville, and is reportedly recording at Studio A, where Chris Stapleton recorded his award-winning Traveller. For more reasons why we think Timberlake is plotting a move to country, read this.