Rapper and entrepreneur Jay Z is expanding his massive entertainment company into the Music City.
According to Billboard, the 46-year-old superstar is partnering with publishing company Warner/Chappell Music to create the new Roc Nation Nashville division. The first creation from this new partnership is Rhythm House, a venture between the star and local songwriter, DJ and producer Jesse Frasure.
Frasure has co-written hits like Florida Georgia Line’s “Sun Daze” and Thomas Rhett’s “Crash & Burn,” and has been the acting Vice President of A&R for Nashville publishing company Major Bob Music.
Although the extension into Nashville and the country music genre may seem sudden, Roc Nation president Jay Brown calls it a “natural extension of the relationship we started so many years ago.”
Frasure will focus on writing and producing new projects under Rhythm House, while also seeking out new talent to sign and develop. Brown says Frasure “has a passion and respect for artists and their artistry,” and the company looks “forward to working alongside him as we grow the Roc Nation Nashville roster.”
It’s unclear how Jay Z’s move into the country music realm will shake out, but he has already developed an incredible roster of talent under the Roc Nation label. Pop star Rihanna, sibling rock group HAIM and latin crossover Shakira are all represented by Roc Nation. So will Jay Z be able to find the next great country superstar? Only time will tell.