Aaron Watson’s “The Underdog” topped the Billboard Country Albums chart for the second week in a row without a record label or radio support outside of Texas.
Ask any country music fan in Texas about Aaron Watson, and he or she will likely have heard of him. Watson has had a strong presence in the Texas country music scene for the past 15 years, and after 12 albums and thousands of live performances, he’s finally getting some national attention.
So how did a Texas boy manage to top the Billboard country charts without the help of Music Row? By staying true to his authentic brand of traditional country and constantly performing.
In addition to a heavy touring schedule, a strong social media presence and grassroots fanbase, Watson has had several No. 1 hits on the Texas Music Chart. He also attributes his gradual success to family, and, of course, his fans.
Watson has also worked with Thirty Tigers, a management, marketing and distribution company, for over a decade. He had only released one album when he met Thirty Tigers co-founder David Macias. The company provides Watson with distribution and other benefits of a major label, but he gets to keep his independence.
With this kind of support, Watson can stay true to his traditional take on country music. His songs do not have rock guitars or synth-pop melodies, and he wants to keep it that way.
This March, Watson will take his brand of Texas country to the most respected stage in country music, the Grand Ole Opry.