Even though George Strait is one of the biggest country stars in history, he hasn’t lost touch with what is really important in life.
In a new commercial for his latest album, Cold Beer Conversation, Strait shares what he sees as the true meaning of life.
In the clip, the “King of Country” is seen spending time some leisure time on a scenic horse ranch. He rides alongside his son, Bubba, before spending some quality time with his adorable grandson, Harvey. The video, which is narrated by Strait himself, shows a candid glimpse into his daily life away from the stage and spotlight.
“Life is about the relationships you make,” Strait explains. “Some out of love, some out of hard work and some that are simply worthy of a little conversation.”
The commercial is the latest in a string of promotional campaigns surrounding the surprise Sept. 25 release of Cold Beer Conversation and Strait’s upcoming Las Vegas residency with support from Kacey Musgraves. Over the weekend, a pop-up shop opened in downtown Nashville, Tenn., which is selling limited edition and hard-to-find Strait merchandise through Oct. 4.