Garth Brooks represents literally the last holdout of the digital age when it comes to streaming and downloads. The worldwide megastar rejected Apple iTunes in favor of his own platform, “GhostTunes,” in 2014.
It’s pretty inferior, honestly. And on top of that, Brooks made sure no streaming platform got ahold of his music. But all that may be about to change.
Rumor has it, Garth Brooks just struck a major deal with Apple Music. The agreement would presumably bring all of Brooks’ catalog to the streaming service, and iTunes, for $30 million.
Brooks apparently got a “no” from Sony and Universal Music Group. He then reportedly told Spotify no, since the platform doesn’t have a sales component (like iTunes).
The move makes sense, since Brooks recently mentioned his team planned on making a streaming announcement soon. The info came as part of a broader announcement that included two new albums and Brooks going independent.
Apple tends to make a big deal out of its exclusive contracts with huge artists. Past artists to sign exclusive deals with Apple Music include The Beatles and Metallica. Since Apple’s next big conference is in September, that may be when the company announces a Garth Brooks partnership – if the rumors are true.