Following the success of his current single “It All Started With a Beer,” Frankie Ballard is gearing up to release his third studio album.
El Rio, set for release on June 10, was recorded in El Paso, Texas instead of Nashville in order to step away from distractions and focus completely on the music-making process.
“We’re going off-campus,” Ballard recently explained to Rolling Stone Country. “This follow-up to Sunshine & Whiskey is very important to my career, so at a time like this, to do something weird is risky.”
Ballard recruited producer Marshall Altman, who also worked on Sunshine & Whiskey, for his latest project. The 33-year-old hopes that fans appreciate the hard work he’s put into both crafting this new record and improving his own sound.
“It’s still me picking songs, writing songs and singing the songs. I think I’m singing better — I think my vocal delivery and sound is better. I need to get better,” he tells Billboard. “If I’m not getting better, what am I doing? What people expect to hear on this album is there. It’s Frankie Ballard, but it’s better.”
The track listing and album art for El Rio is expected to be released in the coming weeks.