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Dolly Parton Unveils New Business Venture

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Country legend Dolly Parton is expanding her business empire once again.

On Jan. 28, the 70-year-old artist and entrepreneur announced her recent purchase of the Lumberjack Feud Dinner Theater in Pigeon Forge, Tenn. Parton’s team has been renovating the building since June 2015, and plans to reopen it under the name Dolly Parton’s Lumberjack Adventure Dinner & Show this May.

“I’m truly excited to be working on a new show for families to enjoy while they are in town,” Parton said in a press release. “We did a lot of work to come up with the name of the new show and I think we found the perfect fit.”

Parton’s successful theme park Dollywood is located just a few miles from the theater. Since its opening in 1986, the park has doubled in size and attracts visitors from across the globe.

When she’s not working on new ideas for her theme park, Parton has been busy working with NBC on a series of television movies themed around some of her most famous songs. The first installment of the three-program series, Coat of Many Colors, broke viewership records during its premiere on Dec. 10. A film centered around Parton’s 1973 hit song “Jolene” is currently in development.

Next: 15 Inspirational Dolly Parton Quotes to Lift Your Day

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Dolly Parton Unveils New Business Venture