Last year, Dog Tag Brewing, of Belgrade, Mont. gained popularity for naming gold star military personnel on each can. The combat veteran-owned and operated brewery went viral, not only for the names on the cans, but also for sharing the individual’s stories on their website.
Beginning in the fall, the brewery’s Legacy Lager will be distributed nationwide by Pabst Brewing Company. Dog Tag Brewing will donate 100 percent of its after-tax profits from the sale of this beer to the Dog Tag Brewing foundation that benefits charities created or selected by gold star families.
Seth Jordan, a Marine combat veteran, founded Dog Tag Brewing in 2014. His idea was for drinkers to “Toast a Hero” as they read the names of fallen soldiers printed on the can. Jordan now serves as chairman of the foundation.
The Legacy Lager is made with Magnum and Saaz hops and with 2-row pale and specialty malts. It is fermented with an American lager yeast and yields a 5 percent ABV brew with 22 IBUs. It will be available in 26 states beginning Sept. 1 in four-pack, 16-ounce cans. National distribution will begin in 2017.
To learn more about the foundation or to share the story of a fallen soldier, click here.