The 50th annual CMA Awards had some tough competition going up against the World Series on Nov. 2. Although the broadcast struggled in terms of ratings, the CMAs still caused a major spike in both country music sales and streaming.
The Country Music Association partnered with BuzzAngle Music to assess sales for two days after the awards, and the results were impressive. Country music album sales have increased 37%, while country song sales have risen 47%. Online streaming of country music has also been on the rise. A daily increase of 2.8 million streams came in the days following the CMA Awards.
Specifically, artists who performed during the broadcast have been seeing an even more significant spike in both old and new songs. Alan Jackson’s 2003 hit “Remember When” is one of the classics riding the post-show wave. The song saw a daily gain of 1,400% after Jackson sang it with the legendary George Strait during the broadcast.
The song with the most daily gains post show was Little Big Town’s latest single, “Better Man.” The song sold 39,165 units following the performance, an 829% daily increase.
Overall, the songs heard on the CMA Awards saw an average increase of 389% in sales. An increase of 1.4 million streams daily also occurred during the two days following the show.
If you missed any of the 50th annual CMA Awards, you can see the full list of winners here. Check out our recaps of the night’s most talked-about performances, including a star-studded tribute to Dolly Parton, a mash-up of classic country hits, and a surprise duet from Beyonce and the Dixie Chicks.