We get so caught up in the rat race of life that we sometimes forget what’s most important: family — especially our elders. That’s the theme of this 2015 viral Christmas ad from Edeka, a German supermarket.
In the video, a lonely grandpa spends Christmas by himself every year, because his children are too busy with their busy lives to visit him. One day they receive a message that he’s died. The family gathers at Gpaw’s home to mourn, but instead find something totally surprising.
Damn, Grandpa. Your plan got the family back together, but it was kinda dark, wouldn’t you say?
The video has racked up more than 54 million views since it was shared last year. That’s probably because it conveys a timely message that nearly every adult living in the fast-paced modern world can find relatable.
The underlying message is clear: Put your job and busy life on hold for a few days, and take the time to spend this holiday season with your loved ones.