We can get so caught up in the rat race of life that we sometimes forget what’s most important: family, especially our elders. That’s the theme at the core of this Christmas ad from German supermarket Edeka. In four days, the video has racked up more than 19 million views, probably because it conveys a timely message that nearly every adult living in the fast-paced modern world can relate to.
In the video, a lonely grandpa spends Christmas by himself every year. Every year, his children are too busy with their busy lives to visit him, until one day when they receive a message that he’s passed on. The family gathers at Gpaw’s home to mourn, but instead finds a prepped dinner table and Grandpa bustling in the kitchen. “How else could I have gotten you all back together?” he says.
Grandpa’s plan got the family back together, but, it’s kinda dark, wouldn’t you say?
The underlying message is clear: Put your job and busy life on hold for a few days, and take the time to spend this holiday season with your loved ones.