Got a passion for whiskey, CAD and 3D modeling? Check out these carved ice cubes!
You might recall the name Suntory Whiskey. It’s the Japanese whiskey Bill Murray’s character endorsed in Sofia Coppola’s comedy/drama, Lost in Translation.
In 2014, the whisky company launched an award-winning ad campaign, featuring a slew of amazing, intricate, carved ice cubes. Tokyo-based advertising agency TBWA\Hakuhodo created the campaign, which included ice cubes carved to look like Statue of Liberty, Batman, The Great Sphinx of Giza, a Macintosh computer, deadmau5, Michelangelo’s David and several more.
Sculptors commonly use tools such as chainsaws, handsaws, and ice picks to carve large ice sculptures. How did these guys manage to carve drink-sized ice cubes without breaking or melting the ice?
To create the intricate designs, the ad agency used Autodesk 123D, a suite of free CAD and 3D modeling tools. They then used a CNC router, which is a computer-controlled cutting machine, to carve the ice. This CNC router was kept at a temperature of -7 degrees Celsius to keep the ice from melting.
The campaign won gold for design in Adweek’s Project Isaac Awards and a Branded Content & Entertainment Lotus trophy at the Asia Pacific Advertising Festival in Thailand.
The video below shows how Suntory made the carved ice cubes:
Images via Huh.