Blake Shelton is already one of the most recognizable faces in country music. Thanks to his strong career, judging spot on NBC’s The Voice and marriage to Miranda Lambert, Shelton has risen to a new level of stardom. Now, he’s the unexpected new face of an underwear brand in a new set of humorous commercials.
Shelton is the newest celebrity representative for Gildan underwear. The singer signed an endorsement deal with the Canada-based underwear company back in February and now stars in a series of TV ads supporting the brand.
“As a real Oklahoma guy who likes to kick-back in comfort at the end of the day, I am excited to promote Gildan, a brand that I appreciate for its quality and comfort,” Blake said in a press release.
In this video, Shelton is seen heading into a dry cleaner to pick up some clean clothes. The woman at the counter comments that he must have a big event coming up by revealing he had brought in a but pair of Gildan underwear to be cleaned. Some humorous banter happens between Shelton and an elderly lady that you’ll have to see for yourself.
The country superstar will be on tour through the rest of the summer, making stops at many music festivals across the country. A full list of Blake Shelton’s upcoming tour dates has been posted on his official website.