Blackberry Farm has become a must-visit location for country fans looking for an intimate and unique concert experience.
With Nashville only a few hours away, why are so many big name country artists heading all to a tiny Tennessee farm to give small, intimate performances?
Blackberry Farm is a beautiful 200-acre hotel located 25 minutes outside of Knoxville, Tennessee. The property is tucked away in the foothills of the Smoky Mountains and a destination built for wine lovers. The Farm also features a small restaurant and concert venue called the Barn, where guests can enjoy dinner while enjoying the performances of local and national talents.
After booking the Punch Brothers as their first national act in 2007, the location decided it was time to pursue bigger and better acts than ever before. Since then, artists like Sugarland‘s Jennifer Nettles, Kacey Musgraves, Little Big Town and Sheryl Crow have played intimate performances at the location.
Luke Bryan is also set to return to Blackberry Farm for a performance that is yet to have a finalized date.
“Performing at Blackberry Farm is one of the highlights of my year,” Bryan told Billboard. “It’s a time when I can pull out a guitar and do songs I may not always get to do on tour.”
That sense of intimacy and exclusivity is what makes the performances at Blackberry Farms so popular. The venue is now partnering with Nashville’s legendary Bluebird Cafe for a series of multi-artist, singer-songwriter showcases. Blackberry Farms wants to carry over the quiet “listening room” feel of performances at the Bluebird to their own shows.
“It captivated everybody,” the Bluebird’s general manager Erika Wollam Nichols told Billboard of the showcase. “People get activated when they hear their favorite songs being performed by the people who are at the very root of them.”
In May, work will begin on the Farm’s new Events Center that will include a natural stone amphitheater. The new performance space will have a capacity for 200-250 concertgoers, and is scheduled to be completed by May 2016.
Blackberry Farm’s director of marketing Sarah Elder Chabot told Billboard that the large amount of publicity and exposure that has occurred in recent months, along with the new amphitheater, may allow a larger number of tickets to be sold to the public for future shows.
“We are first and foremost a Farm and a hotel,” Elder Chabot said. “Whatever moves we make will have the guest experience in mind. We don’t want to be just another venue.”
You can see the list of upcoming performances at Blackberry Farm on their official website.