Barbie has come under scrutiny over the past few years for a variety of different reasons that range from Barbie’s unrealistic proportions to her career choices that seem elude any STEM-related options.
However, Mattel is looking to change that reputation with an adorable new campaign, aptly titled Imagine the Possibilities, promoting girl power across the board, from sports to academia to the sciences. The role of Barbie in this idea of feminine empowerment, which you’ll have to see for yourself.
In this video, made up of candid camera footage, little girls show up and mean business at adult jobs, from a veterinarian to the head coach of an all-male soccer team. The quick wit of the little girls charms the adults they are faced with, and in turn, charms the audience as we watch these tiny humans take on the world in front of them with no fear.
To Ruth Handler, the creator of Barbie, her “whole philosophy of Barbie was that, through the doll, the little girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices.” This message comes across crystal clear in this new campaign, reflected in their new write-in posters inspiring everyone to be anything they wish.
As this holiday season approaches, try not to forget about Barbie, the original trailblazer who is forging new paths even today, after 56 years of business. She has become not only an important symbol of girl power, but also of ingenuity. After all, Barbie is America’s sweetheart.