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15 Ways H-E-B Proved They Totally Get Texans

Being able to shop at H-E-B is just one of the many perks of being a Texan. The family-owned grocery chain has been delighting Texans for over 100 years, and it is one of the main things Texas expats miss the most after moving away:

H-E-B has been studied for its colossal success as a brand, and has been featured in publications like Forbes and Business Insider, among others. This is no ordinary grocery store, H-E-B is a culture. Without further ado, here are 15 ways H-E-B proved it really gets Texans.

15. When they made all those hilarious commercials that feature the Spurs:

14. When they knew that triangle-shaped tortilla chips just aren’t quite exciting enough.

H-E-B/Amazon
H-E-B/Amazon

You can’t seriously expect Texans to use a boring triangle chip, can you? No. Our salsa is much too important.

13. Because they don’t overcomplicate things.

It’s Juice!

12. The way they know hydration is vital in the lone star state.

Image via Elizabeth Abrahamsen
Image via Elizabeth Abrahamsen

Just in case you think that’s an optical illusion, check out the Big Sipper next to more puny, non Texas-sized tumblers.

Image via Elizabeth Abrahamsen
Image via Elizabeth Abrahamsen

11. The way they let you pick and choose your brews.

Image via Elizabeth Abrahamsen
Image via Elizabeth Abrahamsen

10. Because it’s probably the only place you can go and get everything you need for an epic Frio trip all in one place.

Like this:

Image via Elizabeth Abrahamsen
Image via Elizabeth Abrahamsen

…and one of these:

Image via Elizabeth Abrahamsen
Image via Elizabeth Abrahamsen

…and this:

Image via Elizabeth Abrahamsen
Image via Elizabeth Abrahamsen

9. When they made these awesome cookies:

Image via Elizabeth Abrahamsen
Image via Elizabeth Abrahamsen

I believe I knead some Texas-shaped cookies to go along with my Texas-shaped tortilla chips. H-E-B to the rescue!

8. Because they know Texans are not just regionally proud, we’re patriotic too.

Image via Elizabeth Abrahamsen
Image via Elizabeth Abrahamsen

I need an “I heart Texas” sign to go with my U.S.A. flag planter… where can I go to get both of these items?

7. Because sometimes you need a football with your groceries:

Image via Elizabeth Abrahamsen
Image via Elizabeth Abrahamsen

…and you can’t just settle for brown, what are we, cavemen? Hook ’em. Or Gig ’em, as the case may be.

6. When they stood in the gap for Blue Bell with some seriously delicious ice cream:

Image via Elizabeth Abrahamsen
Image via Elizabeth Abrahamsen

It doesn’t feel as much like cheating, because it’s H-E-B. Plus, seriously, it’s yummy.

5. Because there are no better tortillas outside of your grandma’s kitchen than these:

Image via Elizabeth Abrahamsen
Image via Elizabeth Abrahamsen

…and everyone knows it:

4. That time they proved they totally understand women:

The Best Yellow Coupon EVAR
via Imgur

3. When they offered the most Texan wine stoppers in the history of ever:

Image via Elizabeth Abrahamsen
Image via Elizabeth Abrahamsen

Is there a classier way to cork an open wine bottle? I assert that there is not.

2. The way they know you’re hungry when you go grocery shopping:

Image via Elizabeth Abrahamsen
Image via Elizabeth Abrahamsen

So they set up private chefs to cook you some delicious food!

1. …And thirsty

Image via Elizabeth Abrahamsen
Image via Elizabeth Abrahamsen

Why yes, I would like to sample a Dos-a-Rita! How did you know H-E-B?

Next: 10 Iconic Texas Movies You Need to See 

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15 Ways H-E-B Proved They Totally Get Texans